HP Digital Assist

HP Digital Assist

Project Description

More than 5,000 students from approximately 100 selected Title 1 middle schools in Chicago,Dallas, Houston, Miami, the San Francisco Bay Area and Washington,D.C., competed for grants worth more than $80,000 in HP mobile digital classroom technology, NBA tickets and merchandise, visits from NBA stars and other awards

The competition invited student teams to create projects that make classroom concepts real and relevant to the outside world by engaging students to combine the power of technology and the excitement of NBA basketball. In addition to enhancing learning, these projects allowed students to demonstrate how they learn best and – through a public competition website – enable other students and teachers to benefit as well. HP and NBA Cares worked with the International Society for Technology in Education (ISTE), which provided learning kits and judging rubrics for the competition and professional development for winning schools.



Our team designed and developed the frontend web-application as well as the full brand identity going on to develop a custom management system which allowed the Teams of Students to upload their projects and randomly assign the projects to judges from around the world based on business rules defined by a custom algorithm. The projects were then judged using the grading rubric and the judging platform also developed by our team to eventually select and notify the winner. 

Project Challenges

  • Numerous Stakeholders

    With Hewlett-Packard, the NBA and the International Society for Technology in Education as stakeholders there were many competing views that had to all be considered and factored into the solution.
  • High Visibility.

    A project so widely promoted by so many well known companies required perfection.
  • Scoring Algorithm

    The scoring algorithm had to take into account numerous factors to assist the leadership stakeholders in choosing the final winners.
  • Hard Timeline

    There was no room for slipping from the timeline dictated at project start.